Word: added
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Dates: during 1950-1959
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...name to Town Journal (circ. 1,592,615), and reset its editorial sights to lure small-town nonfarm readers. To increase Farm Journal circulation, Publisher Patterson and President Richard J. Babcock, 43, started three regional editions, printing specialized news and information for farmers in all sections of the U.S. Ad revenue climbed from $300,000 in 1935 to nearly $10 million last year; circulation more than doubled in the same time. Now. with Country Gentleman in his barn. Publisher Patterson hopes to apportion the Curtis magazine's circulation to Town and Farm Journal and boost the circulation and ads...
...nation's newspapers, U.S. businessmen spent $594 million in 1954, 1.2% below 1953's peak of $601 million, but still the second-best year on record. As usual, the American Newspaper Publishers Association reported this week, the auto industry (which accounts for 24% of the ads) spent most with a 7.9% increase to a record $139 million, while food dipped 2.8% to come in second with $129 million. The biggest single U.S. advertiser for the eighth straight year: General Motors, whose ad outlay jumped 13.5% to an alltime high of $37.3 million. The next nine, in order: Ford...
Poet's License. In Annapolis, Md., the Board of Commissioners asked for an immediate court ruling on whether Henry J. Laque Jr. was violating the zoning laws after Laque ran a newspaper ad reading: "The law don't allow no junk yard here/ But we don't care what the law don't allow/We run a junk yard anyhow...
...helped reduce the loss. American and Woman's Home Companion have skirted in and out of the black, but both made money in the first four months of this year. Collier's, whose circulation guarantee is at an alltime high (3,700,000), is down 10% in ad pages this year, though its overall revenue is up 10%, thanks to a boost in ad rates. Smith's economies and small improvements in the position of the magazines have staved off disaster, though they have not yet put the magazines-especially Collier's-on a firm footing...
Bryson insists, however, that Invitation to Learning is not a program of information, but one of ideas. He proves it by avoiding experts who spout a limitless stream of facts and by seeking out knowledgeable amateurs who can juggle ideas. The show is spontaneous and, unlike many "ad lib" radio or TV shows, unrehearsed. Its quality varies. At times it is pedestrian, at other times brilliant. As Moderator Bryson knows, a half hour is not enough time to get a conversational ball rolling very far. He depends on his listeners to pick up the ball...