Word: added
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Dates: during 1950-1959
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...most of the U.S. publishing and advertising industry (TIME, May 9), last week kept his promise. In the Manhattan U.S. District Court the Department of Justice filed a civil complaint charging the industry with "conspiracy" to 1) fix all advertising agency commissions at 15%, 2) deny credit to "nonrecognized" ad agencies that are not members of the trade associations. Defendants named: American Newspaper Publishers Association (801 member newspapers), Periodical Publishers' Association of America (Crowell-Collier, Hearst, Curtis, McCall), Publishers' Association of New York City (all New York dailies except the Herald Tribune), American Association-of Advertising Agencies...
...reporters at his press conference in Washington, Attorney General Herbert Brownell revealed that his antitrust division plans to file a complaint, on civil charges, against the A.N.P.A., American Association of Advertising Agencies and several other trade associations. They have been under investigation since last year for fixing commissions on ad rates in interstate commerce. Newspaper and magazine trade associations have violated the Sherman Antitrust Act, charged Brownell, by fixing 15% of the price of an ad as the standard fee for agencies for placing an ad. Agencies must all charge the 15% commission, said he, cannot sell their services...
...writers were already reporting everything in terms of records. Example: Dodger Carl Furillo hit four home runs in his first three games and a wire service touted him as "11 games ahead of Babe Ruth's record 1927 home-run pace." "And so it goes," moaned Columnist Nagler, "ad boredom...
...never lost. Loose-hanging and cut on the bias,*it did not sell at first. Then a buyer from Manhattan's Best & Co. casually asked for a New York exclusive, and ordered 50 Monastics in wool and 50 in faille. Best's ran a full-page ad on the dress, 24 hours later ordered 100 more in each fabric; within days, cheap copies were flooding the market. Says Geiss: "That dress revolutionized the whole dress industry." It also toppled Townley Frocks...
...Federal Communications Commission, likely for this year, will be the first full-scale look at the industry since the famed "chain broadcasting" investigation of 1938. FCC wants to take a close look at the economics and operation of the industry, especially the role played by sponsors, talent and ad agencies, has asked Congress for an $80,000 appropriation as a starter. The House has approved the money; the Senate will probably consider it next month...