Word: added
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Dates: during 1950-1959
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From his uproarious retirement in California, aging (76) Author Upton (The Jungle) Sinclair, long one of America's loudest social consciences, took an ad in New Republic magazine to thunder a special plea. Sinclair, a lifelong teetotaler, was trying to unearth "a publisher who believes in abstention." In a "terrible but rigidly truthful" book titled Enemy in the Mouth, Abstainer Sinclair had "told the tragic stories of 50 alcoholic writers." Their suicide rate was ten times the U.S. norm, their lives 15 years less than the average span. After mentioning four dead drunkards in his own family (including...
...show Tonight a year and a half ago, she was simply a garden-variety pop singer. Now she can fly across the stage via hidden cables like Peter Pan, do a tap dance, play dramatic skits, deliver commercials for Helene Curtis spray net, and nimbly field and return an ad...
...your book is coming out in November, the very height of the football season when Harvard meets Yale, there is an enormous field open. The Harvard Lampoon has a large sale at the Yale game and before the game and during the halftime intermission the contents of the magazine, ads and all, are eagerly devoured by enthusiastic football fans. An ad extolling your book would create a sensation which could be equalled only by a 90-yard run. Enclosed is the Lampoon's rate card and schedule of publication dates with the Yale number underscored. We hope to hear form...
They did. "We do not feel so certain as you do," he replied, "That our ad will be eagerly devoured by enthusiastic football fans and that it will create a sensation which would be equalled only by a 90-yard...
...Ad-Lib Tribute. His most recurrent headache results from having to adjust to a brand-new set of stars on every show: "Each one has to be indoctrinated into our way of doing things. Jimmy Durante worked with us as though we'd been together for years. Perry Como gave us an ad-lib tribute at the end of his show. The only time we've had real difficulty was on the first [Betty Hutton] program. It's a matter of accident whether the personal chemistry works...