Word: added
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Dates: during 1950-1959
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...villain of the Government's case and the only Star Co. staffer named in the criminal indictment* the paper's advertising director, Emil A. Sees, 59, who has run the company's ad department since...
Memo from the Boss. The Government witnesses agreed that doing business with the Star Co. had big disadvantages. Several businessmen testified that when the Star Co. found their ads in local weeklies or magazines, they were warned by the ad department: "So long as you can get space elsewhere, you don't need it in the Star." One owner of a small clothing store said he was told by the Star that if he continued advertising in Topeka's Capper's Weekly (owned by the late Senator Arthur Capper), his position in the Star would get "worse...
...Ad Director Sees, charged the Government, personally rode herd on the operation. Sees's motto, according to one witness, was "The more you squeeze [an advertiser] the more you get out of [him]." He often peppered his staff with such memos as "I notice Sullivan is still in the Journal-Post. Why? Why? Why?" An ex-Star staffer testified that Sees would "pound his fist on the desk and say, 'Go tell that so-and-so he's wasting his money advertising any place but in the Star...
Near week's end, when the Government rested its case, the Star won an important point. The Government had argued that the combination ad rate used by the Star (i.e., an advertiser could not buy space in one paper alone but had to buy in both) was illegal. But Federal Judge Richard M. Duncan ruled that the combination rate was legal, under a U.S. Supreme Court ruling (TiME, June 1), as long as the single rate was not used "for the purpose of monopolizing the field." It was up to the jury to decide whether the Star had done...
...native of Providence, Bill Robinson graduated from New York University, did so well as the New York World-Telegram local ad manager that the Hearst chain grabbed him, made him assistant general manager. In 1936 the New York Herald Tribune hired him away as ad manager, eventually made him executive vice president and publisher. A year ago, after the death of Steve Hannagan, Robinson left the Trib to boss the publicity agency. He has resigned from Robinson-Hannagan, but the firm will continue to handle Coke's public relations...