Word: added
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Dates: during 1960-1969
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...summer seem to be 90% filled with advertisements by companies who build something for the space program. And since it's highly unlikely that the number of nose cones sold to individuals reading TIME and then writing in would ever justify the cost of a double-page ad in the magazine, the conclusion has to be that other elements enter into the decision to place the ad. This is what is called 'institutional advertising...
...part, Board of Trade President Douglas Jay, whose own hearing on the case starts next month, pronounced himself "in general agreement" with the commission. With that prejudgment in prospect, P. & G. and Lever will almost certainly be forced to cut their ad budgets-and perhaps to trim prices by as much...
...being interviewed to decide what kind of work she wants to do," the President of the U.S. told a press conference, and no girl could hope for a better want ad than that. Traveling up to Manhattan for a couple of days to see about a job, Lynda Bird Johnson gave McC all's the first call, then dropped in on Old White House Friend McGeorge Bundy, now with the Ford Foundation. George Hamilton was on hand to enchant her evenings, and Lynda spent her last night doing the town till the wee hours, winding up at a place...
...even that takes time, complained Miami Publisher Jay Morton of the weekly Florida Business Leader. After analyzing his daily 41-ft. pile of junk mail, Morton decided to take Draconian measures. By registered letter, he informed 35 of the most constant offenders (none of whom ever took ads) that in the future he would regard any handout as an ad-insertion order, which he would automatically print at a charge of $2.50 per column inch...
...upsurge seemed to bear out predictions that 1966 will be the magazines' best year ever, and the pattern generally applied across the board. A surprise exception: the Reader's Digest's 11% drop in ad revenues. Such varied magazines as Cosmopolitan, Teen and Motor Trend all announced revenue increases of more than 50%. Hugh (Playboy) Hefner's HMH Publishing did well enough to declare its first cash dividend, 75? per share, though it was a bit like transferring cash from one pocket to the other. Hefner himself owns 80% of the stock, giving him a personal...