Word: added
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Dates: during 1960-1969
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...direct influence to the advertiser and of those who, like many of the British, consider it an esthetic affront. It has also been harnessed by numerous restrictions. Belgium, Holland and the three Scandinavian countries still ban all TV commercials. Even in those countries that allow it, the typical TV ad is decidedly soft-sell, is aired only at certain times at night; in Switzerland, TV ads are never shown on Sunday...
Despite bans on "misleading and disparaging" ads and a policy of refusing to break up nationally originated programs, Ireland's Telefis Eireann doubled advertising revenues in two years to $5,300,000. Finland, which bars liquor and weight-reducing ads, doubled its ad revenues to more than $7,000,000 in the same time. Although it limits ads to ten minutes a night, France managed to sell $5,000,000 in commercials last year. Switzerland, which allowed its first commercial only six months ago, has been forced to ration time among more than 170 clamoring firms, expects to reap...
...amounts are small compared with U.S. television revenues, the annual totals are rising into more substantial figures in some countries. Last year Italy sold $21 million worth of TV advertising. In West Germany, where eight regional networks run almost nothing but "slice-of-life" commercials portraying housewives at work, ad revenues rose from $33 million in 1960 to $94 million last year. Britain's ten-year-old ITV now airs more than $300 million in TV time for advertisers as varied as chocolate-maker Cadbury's and Procter & Gamble...
...steadily growing number are coming right out and naming names, thus bringing on bad times for Brand X. Happy Birthday. Dodge dealers in the East and Midwest recently ran a radio campaign that openly wooed "you guys and gals who are bored with Ford." A current magazine ad for Hudson's Bay Scotch shows a dozen other brands, advises that "now that you have acquired a taste for Scotch, you are ready for Hudson's Bay." An ad for Old Grand-Dad bourbon names half a dozen leading competitive brands in wishing them happy birthday "from the head...
...resort-hotel expenses would place beyond their means. Most of them discover each other through recently created house-swapping clubs such as the Vacation Exchange Club in Manhattan, and the Vacation Home Exchange in Old Greenwich, Conn. For $5, members of the Vacation Exchange Club can place a classified ad in the club's international directory, describing their homes as well as indicating where and when they would like to vacation. Interested subscribers write back, and after as many as ten letters have passed back and forth, an agreement is reached. For prices ranging from...