Word: added
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Dates: during 1960-1969
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...ad clearly offered the car for "1,395 bananas." Mrs. Bernice Wyszynski, who figures she can read as well as anyone else, immediately rushed to Used Car Dealer Joseph De Gonge in Bristol, Conn., and plunked down 25 bananas as down payment. Aghast, De Gonge demurred. Incensed, Mrs. Wyszynski appealed to the Connecticut State Department of Consumer Protection. There followed grave official words about such matters as false advertising. Last week De Gonge compromised and accepted Mrs. Wyszynski's offer-not for the banana car, but for a 1962 Pontiac Tempest that otherwise would have cost...
...Ball started out as a musical. But when the show began coming unstuck, Comic Buddy Hackett simply stuffed the play in his hip pocket and forgot about it. He now scatters nightclub-style monologues throughout the show, and after the final curtain, in between ad libs, puts on his fellow actors and clowns away to his heart's content. Everyone has such a good time that in its 20th week the third-rate show took in a respectable $50,000-plus...
...lilies within the week. It was by an unestablished author, had no big-name director or stars, was starting in late season, and had only a scrawny $165 advance. But just because the odds seemed so overwhelmingly against it, Roses became a cause. Publisher Bennett Cerf took a personal ad to praise it, Harry Belafonte distributed promotional roses, and the box office slowly built just enough to keep Roses in bloom. Then two weeks ago, the New York Drama Critics Circle called it the best drama of the year and the cast broke out champagne. That Saturday night the house...
...telegraph that message, the company's advertising has gradually changed to the brighter side. The ads now identify Ramblers as the "Sensible Spectaculars," and have introduced a number of quite spectacular girls; one ad features a femme fatale who exults upon seeing a Marlin: "Rambler, I didn't think you were THAT kind of car." These changes to the warmer side, however, were accompanied by a growing coolness between American and the ad agency that has held the Rambler account for 28 years: Geyer, Morey, Ballard. This fall the $15 million account will go to Benton & Bowles...
...turns are arm-wrenching-especially if the skier comes into one from the inside of the channel-and the fixed route may seem a bit monotonous to those accustomed to figure-eighting ad lib in the great wet open spaces. But for beginners, there are certain advantages in water skiing desert-style. It is relatively cheap; Maxwell sells three turns around the slightly more than half-mile course for 50?, versus about $15 an hour for a motorboat and driver. There is no speedboat wake to cope with. And after a spill it is only a short wade to shore...