Word: added
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Dates: during 1960-1969
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...rice paddies. They also stocked shelves of books by Marx, Lenin and Engels but removed them after a government reminder that most are banned in Malaysia. "We're here to sell," said Dimitri V. Bekleshov, the gray-suited vice president of Vneshtorgreklama, the export agency's ad company. "Our tractors are better than the American Caterpillars." The advertising was also hardsell, and rich in unintended humor. Sample Aeroflot slogan: "And you've heard of Russian hospitality (some people never quite recover from...
Main Street produced an ad worthy of Madison Avenue. The ad, which ran in several of TIME'S regional editions, showed a child peering through a door window bearing a "clinic closed" sign. Readers were asked to "help Surgoinsville find a doctor"-and, as it turns out, they did just that. The "Surgoinsville Interested Citizens' Committee" (SICK) received scores of responses. Sixteen physicians were among those who wrote, inquiring about setting up practice in Surgoinsville. By last week, the town had narrowed the candidates down to four, and it hopes to have its new doctor soon...
...never was as radical as it has been made out to be. For one thing, it is more readily accessible to the casual viewer's sensibility than the austere abstraction of, say, a Barnett Newman or an Ad Reinhardt. Its images, in fact, depend in part on instant recognition. Many of its subjects are the eternal themes of art-scrubbed, rubbed, varnished, stuffed and updated. Susannah and the Elders, an exercise in biblical voyeurism that has been painted by Tintoretto, Rubens and Rembrandt, becomes in Tom Wesselmann's rendition a pink plastic Great American Nude in her bathtub...
...months, the gossip fizzed through the ad world: "Coca-Cola is changing. Coke will have a completely new look." It was no idle rumor. Lippincott & Margulies, the Manhattan design consultants, were hard at work on a multimillion-dollar project intended to refurbish Coca-Cola's image. Says Walter Margulies: "The whole thing has been more secret than the work we did with Admiral Rickover on the Nautilus." Now it is finished, and the company has told the world to prepare for "the most massive change in the graphics of a product that has ever been done...
Then there is a new slogan: "It's the Real Thing"-a none-too-subtle implication that Pepsi, Royal Crown and other competitors are imitators. The slogan will be sung on radio spots by Soul Hero James Brown and the Fifth Dimension, among others. Coke's ad agency, McCann Erickson, has put together some highly imaginative TV commercials featuring still photos of "real life" in the U.S.-Coney Island, farms and hippies...