Word: added
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Dates: during 1980-1989
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...phony report that it caused impotence, and France's margarine industry, the victim of gossip that the lower-price spread was full of dangerous contaminants. Kapferer thinks French housewives got behind the margarine rumor as an excuse to keep buying butter. One margarine company fought back with an ad slogan describing the story as the "rumor that costs you dearly...
BOOKS PUBLISHED before 1800 are not supposed to circulate, my thesis adviser told me. And I immediately brought the volume back to the Library--half in guilty panic that President Bok would appear at my door with the Ad Board in tow, half in fear of breaking some sort of magical spell. Would an 18th Century book vaporize if left out in 20th Century...
Heineken, the most popular import, went for a more casual approach with: "Come to think of it, I'll have a Heineken." Nonchalance notwithstanding, this ad wasn't very visually exciting, featuring a drop of water climbing up the side of a bottle. Don't the Heineken people realize that you can put poodle urine in a bottle, chill it, spray it with water, and watch a little droplet of H2O do exactly the same thing? I finally realized that European countries, who in general make fun of American beer, don't always export their best brew...
...turned my attention down under, to Foster's, which promotes itself as: "Foster's, it's Australian for beer, mate." In the commercial, Paul "Crocodile Dundee" Hogan was shown clubbing a fish with a baseball bat. Now, Hogan is an affable looking chap and the ad showed promise so I checked out the brew. I found, however, a serious flaw with Foster's in the size of the can. No matter how good the first two-thirds of any Foster's, it takes the better part of a day to reach the room-temperature dregs. So I nixed Australia...
...TRUSTING KIND OF GUY. I was aware of the enormous controversy surrounding Angel Heart, including TriStar Pictures' battle with the ratings board over the film's initial X rating. So, when the ad for Angel Heart asserted that "Everything You've Heard Is True," my voyeuristic impulses got the best of me. I trusted TriStar, and director Alan Parker, to provide an afternoon's worth of titillation and was reassured when the audience, packed with thrill-seekers galore, from middle-aged businessmen to hormone-charged teenagers, looked ready for the same...