Word: added
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Dates: during 1980-1989
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...group would hear cases on which there is no clear precedent or consensus. After the group decided such a case, similar ones would go before the Ad Board...
...biggest blow came last week, when Chrysler Chairman Lee Iacocca approved a decision to withdraw all 36 of the 30-second ads his company had planned to run on the mini-series, at a cost of more than $6 million. A company statement said the commercials, which have an upbeat "born in America" theme, would be "both inappropriate and of diminished effectiveness" in the context of the program. ABC is trying to sell the time elsewhere, but will force Chrysler to make up the difference for any lost ad revenue. Two other advertisers, General Foods Corp. and Northwestern Mutual ! Life...
...aborted palace coup and the wunderkind's sudden fall jolted the ad industry. It also roiled a 122-year-old agency that has been troubled by poor profits. Wrote Chairman Johnston in a memo distributed to all employees: "Nothing in my 36 years with this company has so saddened...
...ranks. At the start of the year O'Donnell at 44 had defeated several rivals to become the chief at Thompson and the heir apparent to Don Johnston, the 59-year-old chairman of the J.W.T. Group, the holding company (estimated 1986 sales: $650 million) that owns the ad agency. Further triumphs seemed assured...
What are the chances that Reagan can, before then, recapture the initiative? The White House is divided on basic strategy. One group wants the Administration to work with elements of the Democratic majorities to forge ad hoc coalitions on specific issues. Another believes the President should play hardball by vetoing any legislation that violates the tenets of Reaganism and firing back with bold moves like early deployment of the Strategic Defense Initiative...