Word: added
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Dates: during 1980-1989
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...senior vice president responsible for addressing advertising sales opportunities, issues and policies. Though last year was a difficult one for the entire industry, TIME not only maintained but enhanced its leadership in the magazine field. We increased our edge in advertising revenue and had the largest share of ad pages in all newsmagazines for our strongest showing in two decades. Reader demand for TIME also remained strong. In the U.S., our circulation exceeded our guaranteed rate base by 232,395 copies in 1986, compared with 96,320 in 1985. That brought our weekly U.S. sales total to more than...
...disease. Condoms, the most widely available safeguard against the spread of the sexually transmitted illness. Those combined facts have shattered the long-held taboo against advertising such prophylactics on broadcast television. While some cable systems have carried condom commercials, ABC, CBS and NBC have steadfastly refused, contending that the ads would offend some communities. No local station would broadcast them either -- until now. First San Francisco's KRON-TV, an NBC affiliate, announced it would end its ban, and plans to start airing three 15-second spots for Trojan condoms in February. "Someone had to break the ice," said Station...
...stations have established restrictions. The commercials will not be shown during children's programming hours; condoms cannot be promoted as a birth-control device (as they have been on cable); and the ads must be in good taste. Tastes vary. The LifeStyles ad that will air on the Midwest stations, for example, is quite direct. "Because of AIDS, I'm afraid," states a young woman. "AIDS isn't just a gay disease. It's everybody's disease. And everybody who gets it dies. The Surgeon General says proper use of condoms can reduce your risk...
Certain sports teams have taken exams in absentia when national championships have conflicted with the examination weeks. When Dick Button '52 was skating for Olympic gold, the Ad Board let him take his exams in absentia, Jewett said...
...petitions for make-ups are sent to the Ad Board, which rubber-stamps almost all medical exemptions. The few students who are not granted make-ups receive ABS on their transcripts, which is equivalent to a failing grade...