Word: added
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Dates: during 1980-1989
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...among these was Marcia Weisman, Norton Simon's sister and a formidable < presence on the cultural horizon of the West Coast. In 1979 she began to lobby L.A.'s mayor, Tom Bradley, for a building -- or at least a site -- for a contemporary art museum, and helped form an ad hoc museum committee. This came to the ears of the community redevelopment agency which was getting ready to let a final eleven-acre parcel of land in Los Angeles' seedy downtown Bunker Hill district. Gradually a deal was hammered out that is unique in the civic relations of American museums...
...promos blare from radio, TV, newspapers, billboards and even subway placards. Ad spending by hospitals alone has surged from less than $50 million in 1983 to an estimated $500 million in 1986. The new imperative to attract customers may be unsettling, but it is making the health-care industry far more creative in letting consumers know what modern medicine can do for them. "Hospitals are struggling to learn all the competitive skills that businesses have known and applied for a long time," says Linda Bogue, an administrator at San Francisco's Mount Zion Hospital and Medical Center...
...packaging. Hospitals have reorganized their services into neatly thematic departments devoted to problems ranging from impotence to sports injuries. In Philadelphia, where medical competition has grown intense, Thomas Jefferson University Hospital advertises special clinics to handle childbirth, eating disorders, sleeping problems, Alzheimer's disease and hearing loss. A print ad for Jefferson's bulimia program shows an attractive female model who says, "Eating ruled my life. I called Jefferson." The ad even provides a catchy toll-free number: 1-800-JEFF...
...boom in medical marketing has produced a strong new field for the advertising industry, in which many other categories have stagnated. Health- care pitches on local television jumped 40% during the first half of last year, to $55.1 million, compared with an overall local-TV ad increase of 14%. Agencies devoted solely to health-care accounts have seen their business double and triple over the past few years and have started attracting lucrative takeover offers from the mega-agencies...
Goodman said his agency attended two such "briefings" by North, but that North was not involved in the ad production...