Word: added
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Dates: during 1980-1989
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...president and CEO this week; he is expected to launch his own austerity program. The biggest factor in broadcast television's changing climate is that the networks no longer enjoy the hefty automatic annual increases in advertising rates and volume that they did in the past. This year overall ad revenue for the networks is projected at $8.2 billion, down slightly from $8.3 billion in 1985. By contrast, in 1980, total annual network revenue amounted to $5.1 billion. Last year CBS garnered $2.89 billion of the advertising pie, or about 35%, while rival NBC took $2.73 billion, or 33%. This...
...portion has narrowed, from 29% in 1982-83 to 26% last year. NBC's helping, on the other hand, has grown from 24% to 27% on the strength of such winners as The Cosby Show and Family Ties. This year only NBC was able to raise its prime-time ad rates, hiking the average cost of a 30-second commercial by 5%. Both CBS and last-place ABC were forced to cut prices by as much...
...Senator, accompanied by two farmers, pasting Leahy bumper stickers on the sides of some contented cows. To make the point that Illinois Republican Governor James Thompson has broken a number of promises, Democrat Adlai Stevenson III, not normally known as a barrel of laughs, has been showcasing an ad that features a pair of legs doing a soft- shoe. The voice-over: "When it comes to song and dance, nobody's better than Jim Thompson...
...credit cards." California's Republican Senate candidate Ed Zschau piggybacks on the popularity of Bartles & Jaymes cooler commercials by featuring two good ol' boys sitting on a front porch musing about the number of floor votes missed by Incumbent Democrat Alan Cranston. "Three hundred forty-seven of them," the ad tells us. Says one codger: "If a 16-year-old did that, he'd still be in the third grade...
...Arrow man was a cult icon in the 1920s and was featured in a 1923 Broadway musical, Helen of Troy, New York. Arrow retired the figure in 1931. Now, an '80s version of the man-about-town, painted by Leroy Neiman, is the star in the latest Arrow ad campaign. Says Vice President of Advertising Larry Weisberg: "The Arrow man gives us vitality...