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Word: added (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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There are no MWIM (married white Irish male), DJF (divorced Jewish female), or BiBM (bisexual Black male) on the pages of this University publication. "We don't accept abbreviations because we prefer something that is a reflection of the individual running the ad and not a standard SWM [single white male]," says Hillary A. Rao, the classified advertising manager of Harvard Magazine...

Author: By Allison L. Jernow, | Title: Harvard Magazine Personals: Finding Love in the Veritas | 4/5/1986 | See Source »

Although no crimson affiliation is necessary to place an ad in the magazine--which is published six times a year and sent to alumni the world over--many advertisers tend to include their year of graduation. In a given issue, don't be surprised to find companionship sought by Radcliffe '45, Harvard '68 and Harvard-Radcliffe '59. Those who don't attach any special meaning to the word "veritas" are described as Yale Ph.D, MIT grad, Vassar '54, or Wellesley woman. The emphasis is clearly on degree, not sex appeal...

Author: By Allison L. Jernow, | Title: Harvard Magazine Personals: Finding Love in the Veritas | 4/5/1986 | See Source »

Another man explains that he placed an ad only in the University's periodical because he's "very, very picky...

Author: By Allison L. Jernow, | Title: Harvard Magazine Personals: Finding Love in the Veritas | 4/5/1986 | See Source »

...typical advertiser is usually widowed or divorced and seeking a long-term relationship, Mintz says, adding that the average 30-word ad is tailored for a "particular clientele...

Author: By Allison L. Jernow, | Title: Harvard Magazine Personals: Finding Love in the Veritas | 4/5/1986 | See Source »

...woman, whose ad boasted of a "superb chassis" and "excellent headroom," says that she felt the "circumscribed pool of Harvard Magazine would have people of the income, education and culture I was looking for. My husband was a Harvard man; I knew it was a good medium...

Author: By Allison L. Jernow, | Title: Harvard Magazine Personals: Finding Love in the Veritas | 4/5/1986 | See Source »

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