Word: added
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Dates: during 1980-1989
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...casino promoters bought a television ad that showed $100 bills falling from the sky, and Atlantic City's voters were as mesmerized as if they had been tourists on the Boardwalk gawking at horses diving into pools and typewriters bigger than elephants. On the day in 1976 when the state referendum passed, they danced in the streets. Today Atlantic City has enough class to bring Cher, the queen of camp, back to the concert stage, enough savvy to have harvested $2.73 billion in the last year from bettors in its casinos, and enough allure to be the most popular destination...
...model gazes serenely at the magazine reader from the country-club cool of a Ralph Lauren ad. Dressed impeccably in a tweed jacket, silk scarf and elegant suede gloves, she projects all the dreamy remoteness that is typical of Lauren models, with one notable difference: she is black...
While many consumers still live in segregated neighborhoods, integrated ads have become the height of hipness. Reason: they have a sophisticated, global- village look. "Advertisers don't want to insult people's intelligence. They are reflecting how the world is," says James Patterson, chief executive of the ad agency J. Walter Thompson USA. If an ad features nothing but a herd of Caucasians, it can appear dated and stiff. The inclusion of a lone minority-group member has a similar effect. Says Ron Anderson, vice chairman of the Bozell ad agency: "Ten or 15 years ago, there was a sense...
From supermodel Suzy Parker in the 1950s to Christie Brinkley in the early 1980s, fair-skinned models used to dominate advertising. Most ad experts trace the change to Europe, where couturiers, notably Givenchy, began employing black women as runway models. The French fashion magazine Elle helped pioneer the polyethnic look in its editorial pages, then exported the philosophy to America when it launched a U.S. edition four years ago. (Catherine Alain- Bernard, fashion and beauty editor of the French Elle, says her magazine still gets a few letters from people complaining about black models and "giving jobs to immigrants...
...over the globe, advertising is becoming more multiracial. Many ads in Japan, which often used to depict blonds because they represented the Western good life, are populated by blacks, Asians and Latins. "Japanese consumers now want to see somebody unique and somebody they can easily empathize with," says Hidehiko Sekizawa, senior research director for Hakuhodo, Japan's second & largest ad agency. In France the two hottest commercials of the summer, for Schweppes and Orangina, featured Brazilian music and casts of brown-eyed, mixed-race beauties...