Word: added
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Dates: during 1980-1989
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...most venerable names in U.S. advertising. In an unwelcome bid, the Briton proposed to pay $730 million to acquire the Ogilvy Group, which owns Ogilvy & Mather, the fifth largest U.S. advertising firm. The agency, which created the Man in the Hathaway Shirt campaign and today's sleek celebrity ads for American Express, has been independent since it was founded in 1948. If Sorrell were to succeed in taking over Ogilvy, his combined empire (estimated annual billings: $13.5 billion) would rank a close second to Britain's Saatchi & Saatchi, the world's largest ad firm. That may be more than...
...company as an acquisition vehicle; they have bought 39 marketing and advertising firms so far. His most stunning triumph was the 1987 purchase of the JWT Group, an American conglomerate seven times the size of WPP. The $566 million deal was the first hostile takeover in the U.S. ad industry. Under WPP's control, JWT's pretax profit margin has increased from a weak 5% of sales to a respectable...
...that he will encounter no such obstacles. But first he will have to win the fight for Ogilvy, which is likely to seek higher bidders. Among Sorrell's possible rivals for Ogilvy: Japan's Dentsu and the U.S. firms Interpublic and Young & Rubicam. Sorrell may not be the only ad mogul who still thinks that bigger is better...
...Keaton, her onetime office mate at MGM, taught her how to handle props) and impersonated (her mirror-image confrontation with Harpo Marx and her Chaplin homage were priceless), Ball rehearsed every sequence obsessively. Yet when the cameras were rolling she made each gesture look spontaneous, each wisecrack seem an ad lib. Memorably, Lucy and her sidekick Ethel Mertz (Vivian Vance) took a job wrapping chocolates; as the candies hurtled past on a conveyor belt, the hapless duo tried to keep pace by stuffing half of them into their mouths. Seeking to emulate a pioneer woman, Lucy opened an oven...
...faxed Egan the letter and he said he wouldsend it to Harvard Magazine," Kennedy said."Egan and a group of alumni decided to run it asan ad...