Word: added
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Dates: during 1980-1989
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...first ads for TV sets showed elegantly dressed models watching in posh surroundings, and often contained practical advice. ("Should the room in which you are viewing television be darkened to resemble a movie theater? Answer: Definitely not!") But soon the marketers of TV had a brainstorm: promoting the new device as a way of bringing the family together again. "There is great happiness," exulted an ad for DuMont sets, "in the home where the family is held together by this new common bond -- television." Another promotional piece listed the things that "took the family away from home" -- including baseball, vaudeville...
...vodka sippers who like to think they can discern the differences among brands, the ad slogan for Smirnoff might be an attractive come-on: "So superior you can taste it." But the $10 million campaign has not gone down so smoothly with the Bureau of Alcohol, Tobacco and Firearms. Last week the agency said the slogan does not conform to rules that prohibit distillers from claiming special qualities for spirits they sell as vodka. The agency defines vodka as "without distinctive character, aroma, taste or color...
...Rose Garden rubbish." Up to now that richly evocative phrase has been used exclusively to describe what political lexicographer William Safire calls the "supposedly ad-lib remarks made by the President on minor occasions." But that was before George Bush and a phalanx of congressional leaders strolled into the Rose Garden last Friday morning to announce that they had hammered out the 1990 budget concordat. Now, in updated fashion, Rose Garden rubbish can also be defined as "the unveiling of a cynical, bipartisan arrangement to avoid difficult decisions on the deficit through the use of artful arithmetic, Panglossian projections...
...writing to respond to a misleading article about me which appeared in The Crimson on Thursday, April 13. ("Blind Student Rejects Offer by Ad Board for Retest.") First, at the time that the article appeared, I had not yet responded to the Ad Board's offer. Thus The Crimson's headline was both premature and inaccurate. Since April 13, I may note, I have written to the Ad Board accepting their offer to let me retake my Math 1b make-up final examination...
Actually, the only reason we have the luxury of even debating pulling a few thousand dollar ad account is because we can afford to keep running the presses without it. The Crimson is financially secure because of its ad base and graduate donors--comprised of the very groups that boast the very union-busting and investment practices we editorialize against. Pulling the ad is tantamount to giving with one hand, while taking with the other...