Word: added
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Dates: during 1980-1989
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...began nine months ago, when RCA Records executive Michael Omansky approached Phone Programs about publicizing D.J. Jazzy Jeff and the Fresh Prince, a new rap duo. AT&T provided the necessary 900 area-code number. The result was an immediate hit. Spurred on by a TV ad campaign, some 2.5 million rapsters have rung up Jazzy Jeff and friend since the debut of their two- minute talkfest last June. The cost: $2 for the first minute, 45 cents a minute thereafter. Other hot lines soon followed. Now word of Phone Programs' success has got around. "People from every walk...
...fore two weeks ago, when a Michigan housewife, Terry Rakolta, became an instant celebrity for her successful letter-writing campaign against the bawdy Fox network sitcom Married . . . With Children. Responding to her complaints, several major advertisers, including Kimberly- Clark and Procter & Gamble, said they would no longer run ads on the show because of its "offensive" content. The sitcom -- Fox's highest-rated show -- is in no mortal danger: ad time is sold out for the season, Fox officials say, and only one company, Tambrands, actually canceled a scheduled commercial because of Rakolta's complaints...
...look at standards," says Betsy Frank, a senior vice president of Saatchi & Saatchi advertising. NBC, under attack for its low-road programming, is re-creating the position of vice president of program standards and policy, eliminated last year for budgetary reasons. The network is also setting up meetings with ad executives to explain its policy for screening out offensive material...
...Bush's senior aides and longtime tennis partners, former Harvard government professor Roger Porter, has written a book called Presidential Decision Making that could describe Bush in action. Porter dubs the style , "ad-hocracy," a management pattern that "relies heavily on the President to distribute assignments and select whom he listens to and when...
...that ploy is somewhat selective. "You have to keep the context in mind," says Nunn -- a "context" that also caused him to attack the "dictatorship created by lifetime tenure of federal judges." "After the primary," says Nunn, "Maddox was leaning toward supporting my Republican opponent, who was running an ad showing George McGovern with Coretta King over a line about how they were warming Georgia up for me. I counteracted that with Wallace. It was no big deal, and I didn't get involved in actually supporting Wallace for President...