Word: added
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Dates: during 1980-1989
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...media adviser, Roger Ailes, "was his reputation for being aloof and arrogant, just like Dukakis." Though tough in the sparring, Darman softened his performances with humor. At the end of one mock match, he entertained Bush by donning a tank helmet like the one Dukakis wore in a TV ad. Next round, he displayed a pair of Heavyhands, the weights Dukakis uses in speed-walking. In the critique sessions afterward, Ailes says, "Darman was great: warm, funny and very sharp." Bush agreed. Despite his earlier doubts about Darman's team spirit, the President-elect told his transition team to forget...
...hopes to have signed up as many as 10,000 schools by 1990, giving the program an audience of up to 7 million. The estimated cost to Whittle Communications, half of which is owned by Time Inc., would be $100 million dollars. Already 70% of the pilot's ad time has been sold, with the rest likely to be gone by next month. While Whittle will not release sponsors' names, product categories include sneakers, food and toiletries. Whittle pledges there will be no ads for alcohol, tobacco or contraceptives...
...find a sensory treat in the current issue of Armed Forces Journal International, a Washington-based monthly. BEI Defense Systems, a Fort Worth-based arms manufacturer (1988 sales: $51 million), has come up with a novel twist on the aromatic advertisements that fill consumer magazines. When scratched, the latest ads for its Hydra-70, a relatively inexpensive rocket ($400 to $800), emit the odor of burnt cordite, an explosive substance in such weapons. The ad's tag line: "The Smell of Victory...
George Coutoumanos, marketing chief for BEI, says he devised the ad to lure readers away from pictures of glamorous products like aircraft carriers and jet fighters. Says he: "I just have a little rocket. I tried to think of a way to get people to read about...
Barely two weeks in office, George Bush is already a victim of his own success. As President-elect, he seemed to do no wrong: he ad-libbed long speeches and looked good on television. His Cabinet appointments, if not dazzling, were largely reassuring. His humor was winning, and his informality a relief. Freed of his campaign handlers, he seemed spontaneous, working without a net and keeping his balance...