Word: added
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Dates: during 1980-1989
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...find scenes for their products in suitable upcoming movies. The agencies pore over early scripts secured from set decorators and prop masters in an effort to find the right fit. Some guarantee placement in six or so films -- theoretically, more exposure than a comparably priced ad could offer. Big-screen placements, say agents, provide more bang for the buck than television. "A movie goes from theaters to TV to the video marketplace," says Cliff McMullen of UPP Entertainment Marketing, "which makes it far more profitable than a one-shot on Dynasty...
Some arrangements involve both on-screen and postproduction promotional efforts. Cans of Diet Coke, for instance, discreetly appeared in Walt Disney's Who Framed Roger Rabbit. Both Disney and Coke benefited again when the company conducted a TV ad campaign featuring the sultry Jessica Rabbit crooning for the diet drink...
...this a Saturday Night Live sketch? An ad for the Beef Industry Council? No, it's The Karen Carpenter Story, a TV movie about the life and 1983 death (from heart failure linked to anorexia nervosa) of the creamy-voiced pop singer. The CBS film is a fitting New Year's Day kickoff for a genre that has run rampant in the past year: the TV docudrama. Virtually every headline- grabbing news story, from mass-murder spree to airline hijacking, is being processed and spun out as "fact-based drama." One can almost feel the hot breath of Hollywood waiting...
...infinitely more prudent alternative appeared to be the 1989 New Yorker Diary. The ad promises that its "50 all-time classic" cartoons will "start each day with a smile." But such an enforced daily dose of risibility struck me as being a little like wearing a lampshade at a party while completely sober. Esquire is another competitor in this smile-button sweepstakes. Its diary boasts cartoons and ads drawn from the magazine's issues of 1939. Not, however, exactly the world's most fun year. Somehow the memory of Nazi troops pouring into Poland might mar my enjoyment of next...
...problem is that no one is in charge, and not just of Aida. Crawford, the former chairman of BBDO International, who became general manager just three years ago, stunned the opera world last month when he announced he would return to his first love, the ad game, in April. Levine, 45, has been at the Met practically since puberty and lately has been making valedictory noises; it is no secret that he wishes to expand his European activities and that Herbert von Karajan's twin jobs as head of the Berlin Philharmonic and the Salzburg Festival would suit him just...