Word: added
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Dates: during 1980-1989
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...white and glorious Technicolor, along with a witty history of this peculiar art form. Charles Laughton's grasping hand reaches for a half-clad Maureen O'Hara in a teaser for The Hunchback of Notre Dame (1939); Gary Cooper clutches a gun and Madeleine Carroll clutches him in an ad for The General Died at Dawn (1936); William Powell and Hedy Lamarr gaze out from Crossroads (1942), "where women," promises the caption, "wait to seal your fate!" Even without popcorn, Reel Art is a real hoot...
...taken on a partner: K mart, the nation's second largest retailer. They make an odd couple: K mart, long plagued by its low-rent reputation, and Stewart, whose life looks like a Ralph Lauren ad. But next spring, as K mart's first "life-style consultant," Stewart will launch under her own name a line of K mart products, including linens, dishes and flatware. This marriage stands to benefit both parties: K mart can trade on Stewart's patrician polish and she on a whole new audience...
...upping his walk on the wild side of Washington's Connecticut Avenue last year, Gorbachev twice leaped from his ZIL limo: in front of Bloomingdale's, and earlier on the Great White Way in sight of the Times Square display screen alternating WELCOME GENERAL SECRETARY GORBACHEV with an ad for My Stepmother Is an Alien...
...networks produced the announcements with recent research by Saatchi & Saatchi DFS Compton, an ad agency, in mind. Saatchi & Saatchi's pro bono work for the Project found that young adults often view the designated driver as a "repressive parental figure." Saatchi & Saatchi suggested that the networks portray the driver as "cool...a guy who can party down," says Dr. William DeJong, director of research for Harvard's Center for Health Communication...
Winsten says he has other campaigns in mind. He would like to create a anti-drunk driving announcement that would run during movie previews. However, the Project has not yet found funding to produce such an ad. Winsten says he also hopes to get a celebrity who has had intimate experience with the problems of drunk driving make public appearances for the campaign...