Word: added
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Dates: during 1980-1989
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...identified themselves as having called because of the ad," said Steven R. Singer, director of press relations for the K-School. Calling this year's ad "an experiment," Singer said he will probably not buy space in next year's directory...
Davis said that the fact that media representatives have not indicated to the K-School that the ad prompted their requests for experts is not an uncommon problem...
More than half of our electorate chose not to vote this year--a shocking condemnation of our democracy. To bring them back in, symbols must be replaced with substance, and candidates must back their statements with compelling reasons, not ad hominem arguments. It is in this climate that liberal democracy will flourish, when the competition of ideas stimulates national reflection. One major roadblock to any kind of enlightened discourse is the prevalence of television ads as the primary conduit between the candidate and the public...
...Because the campaign had trouble developing an overall message, it failed to devise an advertising strategy. The so-called Future Group, the campaign's talented ad team, struggled through August without direction. Hundreds of scripts languished unmade, including several excoriating Bush. Meanwhile, internecine warfare broke out among the team's big egos. One adman even sought to purge Dukakis' closet of tacky ties and ill-fitting suits rather than focus on creating a national ad campaign...
When Sasso returned, he inherited this snake pit. He brought in an acquaintance, David D'Alessandro of the John Hancock insurance company, who had never run a political ad shop. In mid-September D'Alessandro arranged the Shoot-Out at the Ritz-Carlton, a demeaning screening of potential scripts. In a cavernous baroque banquet room, ad-makers flipped through their storyboards to impress the new team. It was an amateurish tryout that produced more bitterness than ads. Among those produced was a semicoherent series ridiculing Bush's handlers. Although they are certain to form the core of Kennedy School seminars...