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Word: added (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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...changing TV universe. "The networks are not doing anything wrong," says Ted Turner, the veteran network basher who tried to take over CBS three years ago. "It's like AM radio. They weren't doing anything wrong either, but FM radio was better." Years of colossal audiences and soaring ad revenues, however, bred complacency. "The networks closed their eyes to reality," says Ralph Baruch, former president of Viacom International and now a senior fellow at the Gannett Center for Media Studies. "They didn't fully comprehend the extent of technological changes." Norman Lear, creator of All in the Family...

Author: /time Magazine | Title: Video: The Big Boys' Blues | 10/17/1988 | See Source »

...years ago, according to the A.C. Nielsen Co. Viewers who got their homes wired back in the 1970s were attracted mainly by the promise of better reception and pay- cable movies. Now they can sample a growing smorgasbord of fare, from news and sports to music videos. Flush with ad revenues, cable networks are competing aggressively for programming. ESPN, for example, has picked up a package of Sunday-night NFL games that are bringing record high ratings for the sports network. Cable may also bid for the rights to part of the 1992 Olympics. Canceled network shows like Alfred Hitchcock...

Author: /time Magazine | Title: Video: The Big Boys' Blues | 10/17/1988 | See Source »

...chairman who now runs his own production company. "There is no more audience growth. The universe is what it is." In a survey of top advertisers, Eugene Secunda, professor of marketing at Baruch College in New York City, found that 53% would consider making a significant shift in their ad dollars if the three networks' share dropped to 65%. "You're dealing with inevitable decline," says Secunda. "It's like those folks who kidded themselves that the Roman Empire was going to go on forever. It was an illusion...

Author: /time Magazine | Title: Video: The Big Boys' Blues | 10/17/1988 | See Source »

...dominate the Boston politics during his years in office. As the 1983 mayoral election was beginning to heat up, speculation ran rampant over White's decision to seek reelection. White spent $30,000 for a political commercial in which he would make his plans known. The night before the ad was scheduled to air, White approached Peter Lucas, a columnist for the Boston Herald, and told him he intended to run for reelection. Citing as a source "a close friend" of White's, the Herald ran a front-page story with a banner headline, "White Will Run." White had never...

Author: By Michael J. Bonin, | Title: From Curley to Kennedy | 10/13/1988 | See Source »

What is ominous is that Reebok ads are remarkably successful at achieving what all advertising attempts to do, namely associating a product with an identity. It's the old ploy--eat Wheaties and you'll be as bouncy and healthy as Mary Lou Retton--but it has an added twist. The U.B.U. ad campaigns refers not just to appearance or to health or to product quality. It refers to how we see ourselves as Americans. And by using sneaker. The campaign emphasized the crucially American dialectic of individual versus community. We can all wear the same sneakers, the ads tell...

Author: By Aline Brosh, | Title: Stomping on Individualism | 10/11/1988 | See Source »

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