Word: added
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Dates: during 1980-1989
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...ad is sultry, elegant, shot in black and white. A tuxedo-clad man stares appreciatively at the long, thin legs of his companion. The woman, with demure pearls around her neck, has an empty smile on her face and very high heels on her feet. The ad, entitled "Reflections on Lindsay," is for Hanes pantyhose...
...claims to read Rudolph Valention's lips. Won't talk to answering machines. And what legs...Lindsay's legs," the ad reads...
...magazine in which this ad ran must be Cosmopolitan or Glamour or even Better Homes and Garden--one of the mass circulation women's magazines that has survived the women's movement and settled comfortably in this post-feminist age. The magazines which speak to notion that women work but secretly worry more about sex, having babies and getting married than about the presidential election and the trade deficit. The magazines that feature articles on "10 Ways to Get and Keep a Man" or "My Garden, My Hobby." One would assume that harmless articles like that would appear...
...Hanes targeted the new Ms. magazine to sell the Lindsay ad. That's right, the mouthpiece of the movement, Gloria Steinem's brainchild, now sells silky pantyhose and sexual stereotypes along with consciousness-raising and feminist politics...
Consider an ad for the publication itself, which appears in the September issue: in it a sleekly dressed Black woman strides down the steps of the Capitol. The ad says that "this year women will elect the President" and promises Ms. readers that they will receive the "inside story" on Washington power politics. The ad argues that because Ms. is now non-profit, it can take partisan political stances that it was precluded from taking during its pre-commercial days...