Word: added
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Dates: during 1980-1989
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Borys Gudziak, who is pursuing an Ad Hoc degree in Slavic Cultural and Intellectual History, will soon head to Poland where he will study the ecclesiastical developments in the Ukraine in the final decades of the 16th century...
...York Governor Mario Cuomo was almost an hour late for a lunch with TIME's editors because his car was caught in Manhattan traffic. His aides could do little other than telephone from the vehicle. Car phones are especially popular in Los Angeles, where many of TIME's ad-sales executives have installed them. Says Los Angeles Division Manager Steve Seabolt: "When you call and say, 'I'm on the freeway,' people know just what you mean...
...share of blue-chip accounts away from the Madison Avenue behemoths. While agencies like Manhattan's Young & Rubicam (1987 billings: $4.9 billion) and London's Saatchi ) & Saatchi ($4.6 billion) have tried to dominate the business by taking over competitors, firms less than one-tenth their size are attracting large ad accounts to such off-the-avenue cities as Boston and Minneapolis. In mid- August the Richards Group of Dallas ($97 million) snared the $15 million account for the Long John Silver's restaurant chain from Chicago's Foote, Cone & Belding ($2.3 billion). In July Nissan awarded a $50 million account...
...little shops' reputation for creativity. In last June's annual Clio Awards ceremony, the industry's equivalent of Oscar night, Fallon McElligott of Minneapolis ($142 million) won twelve prizes. The most honored Madison Avenue contender, BBDO Worldwide ($3.7 billion), won seven. Among the Minnesota firm's winners was an ad for a pregnancy-prevention campaign that portrays an expectant teenager under the line, "If you're embarrassed by a pimple, try explaining this." A reason for the agency's success, says its chairman, Patrick Fallon, is that only one creative director reviews all text and designs. By comparison, submitting...
...tests check for several pesticides that are not routinely screened by the Food and Drug Administration. Says Frank McMinn, vice president of advertising for Raley's, a 53-store Sacramento-based supermarket chain that was one of the first to tout its NutriClean testing: "We've never had an ad campaign as successful as this one. Customers love...