Word: added
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Dates: during 1980-1989
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Earlier this week a judge in U.S. District Court in Boston found that the world's most famous maker of disposable razors was guilty of printing a misleading ad during a vicious proxy battle last year...
...movie industry is accustomed to seeing stars begging for parts. What it is not used to is a part begging for a star. That is exactly what happened, however, when Producer Jerry Wheeler ran a pleading ad in Hollywood's trade publications earlier this year. Didn't anybody, he seemed to be saying, want to appear in his film The Front Runner...
...knock down that so-called wisdom, Wheeler listed 92 actors and actresses -- everyone from Marlon Brando to Robert Redford, Jane Alexander to Susannah York -- who have portrayed homosexuals or lesbians and lived to tell about it. He might just as well have saved his money. Not only did his ad fail to produce a star, but Jon Pennell, the young actor who had been signed as the coach's lover, withdrew, deciding that he did not want the role...
Perfume is just the beginning. Rolls-Royce has run an ad in Architectural Digest that lets readers smell the leathery Rolls interiors. Calls to the company increased fourfold the month after the ad appeared. Readers could also breathe deeply of DeKuyper's Original Peachtree Schnapps or scratch and catch a whiff of Ralston Purina's dog food Butcher's Blend. McCormick & Co. Inc. of Hunt Valley, Md., has put out its annual report on sales of its spices. The financial statements smelled of buttered cinnamon...
There are a few deterrents to further proliferation. The ads cost a lot, as much as $35,000 more than a regular one-page color ad in a magazine like Mademoiselle. Some readers still complain about the most aggressive inserts, and other, unscented advertisers may be afraid that readers will discard the magazine to escape from a smelly page. Gripes Nancy Conarroe, a Manhattan food consultant: "I am allergic to perfume, and I get angry when magazines invade my space with aromas that are offensive and unwanted...