Word: added
(lookup in dictionary)
(lookup stats)
Dates: during 1980-1989
Sort By: most recent first
(reverse)
Well, not quite. Scheduled to debut next fall, the so-called Special Reports will offer 15,000 family practitioners, gynecologists and pediatricians in 125 market areas six oversize glossy magazines that emphasize family, health, sports, life-style, personalities and fiction. The quarterly magazines will contain 30 full ad pages each and only 27 minutes' worth of editorial material, geared to the average time a patient spends in a doctor's waiting room. Each month a Whittle representative will visit subscribing waiting rooms to restock a specially designed wooden display rack (which is furnished by Whittle) with fresh copies...
...that would give the common people a chance to influence the system which governs them, that would open up the political process, and that would finally give us a President who could lead this country without first requiring that he sell his soul to the PACs, pollsters and TV ad executives...
Hollywood has found other ways to reap revenue from the burgeoning home- video market. Cassette viewers have started to find commercials preceding their movies: a Pepsi ad on Top Gun, a Nestle's commercial on Dirty Dancing and a Lee Iacocca "tribute" to Chrysler's Jeep vehicles on Platoon. Home- video executives say they are proceeding cautiously with ads, but proceeding. "We'll do more, but only if the movie lends itself to a product," says Alvin Reuben, a vice president of Vestron, which released Dirty Dancing...
...tape. With VCRs in 54% of U.S. homes, an estimated 65 million movie cassettes were sold in 1987 (up from 51 million in 1986), and 3.3 billion were rented (up from 2.2 billion the year before). Newly minted cassettes of Hollywood classics are flooding the stores, and TV ad campaigns now alert buyers and renters to the release of recent hits. Notes a bullish Louis Feola, senior vice president of MCA Home Video: "There is a generation of kids growing up who do not remember life without a cassette...
...campaign '88, the networks revive an old newspaper tradition: the cub reporter. -- Soldier of Fortune is found liable for a deadly ad...