Word: added
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Dates: during 1980-1989
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...solicitations have brought a high 5% return rate. The first issue contains 77 pages of paid advertising, including such blue chips as Cadillac, BMW and Volvo. And, of course, there are the current census projections: by 1990, more adult women will be over 40 than under. Says George Hunt, ad manager for Chrysler: "They've got it all together for the over-35, upscale woman...
...Hampshire, it was Dole, not Bush, who launched the first strike. Several days after Iowa, the Dole campaign aired a slick, well-made ad featuring joint head shots of the Senator and the Vice President. The announcer listed areas in which Dole claimed that he had shown leadership -- Social Security, INF, tax cuts -- and then said in a stentorian voice, "George Bush had nothing to do with it." Each time, Bush's image faded a little more, until it finally vanished...
Gephardt ran advertisements in South Dakota asserting that Dukakis knew nothing of agriculture, recalling Dukakis' suggestion in Iowa a year ago that farmers should turn to products such as Belgian endive and blueberries. Dukakis countered with an ad saying that "while Dick Gephardt has been publicly promising to fight for you, he's taking political action committee money from corporate insiders and Washington lobbyists...
...never there." This TV commercial had not been used, but Dole aides artfully leaked news of its existence last week. They called it their "tactical nuclear weapon," ready to air if Bush tried any negative ploy or increased his lead going into New Hampshire. Dole, once enthusiastic about the ad, lost his stomach for it by the end of last week. Perhaps he knew that Bush was ready with a counter-ad. It shows a two-faced Dole taking both sides of the issues...
With help from Deputy Campaign Manager Joe Trippi, Political Consultant Bob Shrum, 44, an intense and brilliant veteran wordsmith in four presidential campaigns, went to work on a television ad that would bring Gephardt's theme to life. It showed a stern-looking Gephardt promising to force the Koreans to reduce tariffs on American cars, or "they'll soon learn how many Americans will pay $48,000 for a Hyundai." The spot hit the air in Iowa the day after Christmas and grabbed viewers by the collar. "What the TV did was punch through what I'd been saying...