Word: added
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Dates: during 1980-1989
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Neala Schleuning, director of the Women's Center at Mankato State University in Minnesota, was annoyed last fall when she saw an advertisement for the TV series Dynasty displaying three female characters under the headline BITCH, BITCH, BITCH. She wrote to Fallon McElligott, the award-winning Minneapolis ad agency responsible for the promotion, objecting to what she called its "male gonad" style. That phrase riled an employee at the agency, which regularly does pro bono work for women's groups and organizations promoting children's rights. His response was, well, intemperate: a photo of what appeared to be an African...
...Then there is the Wiggins who laughs until he tears. He passes on the latest story from his friend and sailing partner, Walter -- Cronkite, that is. Greeting visitors to his 1802 Federal house are life-size cutout figures of Frank and Ed, the yokels from the Bartles & Jaymes ad. "I want you to meet a couple of friends of mine -- Frank and Ed," he tells an unwary visitor. He admits to two vices, Scotch old-fashioneds and raspberry sherbet. After he wrote a column about the scarcity of the latter, merchants started stocking...
...spectacular road show and an accompanying ad campaign, which reportedly cost GM a total of $20 million, are an unabashed effort to polish up the company's rusty image during a period of declining sales and slumping profits and to bolster employee morale after a two-year wave of layoffs. Kicking off the affair with what he called a "progress report," Chairman Roger Smith, 62, asserted that GM is rebuilding consumer confidence in its cars with competitive pricing, superior technology and eye-catching style. The vehicles around him, Smith said, were proof of a "GM that can maintain its world...
Caise said he found his actors by "hanging out in places where I thought they would hang out." For example, in addition to the more conventional method of placing an ad in the paper, he made an announcement at a rap competition. The people he found to play the inner-city kids were well able to handle the task, as they had grown up there themselves, Caise said...
...turned down the nod, he says, because the party was too right wing even for him). A New York University dropout, Downey once spent two months in jail for passing a bad check, an incident he mentions freely on the air. In 1982 he answered a newspaper ad and landed a job as talk-radio host in Orlando. He later honed his act in Sacramento, Cleveland and Chicago...