Word: added
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Dates: during 1980-1989
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...Spanish speakers in their native tongue on radio, television and in print. Traditional English-language advertising agencies and a flock of bright, lively Hispanic firms are rushing to grab a piece of the business. Says Andres Sullivan, creative director of Mendoza, Dillon y Asociados, an eight-year-old Hispanic ad agency based in Newport Beach, Calif.: "People are realizing there's a major business opportunity out there...
...year's Spanish-advertising outlays represent a 19% jump from 1986 and a threefold increase in the past five years. Among the prominent companies that have stepped up their Hispanic-advertising budgets are Procter & Gamble, Philip Morris, McDonald's and Kraft, which, for example, has launched a major Spanish-ad campaign to promote Breyers ice cream. Advertisers have myriad media outlets to choose from, including nearly 600 full-time Spanish-language television and radio stations, hundreds of Hispanic newspapers and countless billboards and bus posters in Spanish-speaking neighborhoods...
There importunate foreign callers discover a much weightier Paris Club: a discreet group of officials from 16 industrialized countries who meet regularly to ponder overdue Third World loans owed to their respective governments. The club was started in 1954, when Argentina, faced with a liquidity squeeze, called for an ad hoc meeting in Paris with all of its creditor governments. Since then, the group has evolved into one of the financial world's most important "non-institutions," as one representative called it. The club has no official charter, no staff of its own or even a permanent headquarters. It works...
Unfortunately, the Faculty of Arts and Sciences and the College follow this precedent and turn a deaf ear to student input in important matters. At Harvard junior faculty are granted tenure based on the recommendations first of their colleagues ad then of a board of outside experts before going to Bok and the Corporation for approval. Students have no real voice in this process, nor do they have a precise idea of how it works. Professors evidently believe that students do not have the capability to accurately judge scholarly merits and would be susceptible to turning the tenure review process...
When Gannett President John Curley wanted to alert Chairman Allen Neuharth that their five-year-old national newspaper (circ. 1.5 million) had broken into the black, the telegram was as short and peppy as any USA Today headline: MCPAPER HAS MADE IT. Thanks mainly to a 45% increase in ad revenues over last year, USA Today converted a nearly $900,000 loss in April to a $1.09 million profit in May. That was a pittance compared with the losses of nearly $400 million that Gannett is reported to have suffered since USA Today hit the newsstands in September...