Word: added
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Dates: during 1990-1999
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...according to Adweek, when Bradley sat himself down before a group of outside-the-Beltway advertising executives to seek advice. The host, Mark DiMassimo, said the group took a hard look at how to improve "Bradley the Brand." Dubbed the Crystal Group, for Bradley's Missouri boyhood hometown, the ad men pushed the initially taciturn ex-Senator to articulate why he wanted to be President (before a Roger Mudd wannabe could) and to describe what he stood for in ways that wouldn't make voters' eyes glaze over. Some of the group's ideas for jazzing up Senator Sominex were...
...talk to Al Bennett '00, half of the band North House, you'd never suppose him to be the talented, impulsively bluesy singer/guitarist he is. Soft-spoken and polite, looking like an ad for Structure's fall line, he sits calmly at his first interview since the release of North House's debut album, Two Stories, which he co-produced with Becky Warren (Wellesley '00), the other half of North House...
...when I witnessed the pull of an air-conditioned tent and short food lines on voters. Some days, money can buy you love. But I still didn't think it could buy presidential stature. Forbes, despite spending millions, is stuck with the uncomfortable person he is. In one ad in which he gazes from a movie-set White House at the real one, with emotions running the gamut from bland to vanilla and a smile unconnected to his eyes, he conveys exactly the opposite of the Mount Rushmore effect: he's doomed to be looking endlessly at the one mansion...
...Staples Center sports arena in downtown L.A., home to the Lakers, Clippers and Kings. Such special issues are common these days, as newspapers and magazines look for ways to attract advertisers, and it was a financial windfall for the Times, generating a record $2 million in ad revenue. But as one of the arena's 10 "founding partners," the paper had agreed to share the issue's ad revenue with the Staples Center without telling its reporters or readers about the fiscal arrangement. To give the subject of the paper's journalism a share in revenues seemed like a dangerous...
Downing, meanwhile, canceled all future revenue-sharing deals with Staples, promised to review all contracts with advertisers, and ordered up "awareness training" for the ad side. Yet in an interview with TIME last Thursday, some defensiveness seemed to be creeping back. She cited a recent Boston Globe report pointing out that promotional ties and revenue sharing are becoming more widespread at newspapers. "It makes me feel better to know it's a common industry practice," says Downing. "What I did was unfortunate. It was a mistake. I feel badly about the cloud it has put--for a little while--over...