Word: added
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Dates: during 1990-1999
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...commercial is a prompt to either bolt to the kitchen for a quick bite or hit the remote for a quick escape. But last month Master Lock, a division of Fortune Brands based in Milwaukee, Wis., likely became the first national advertiser to run a one-second ad--snack-proof and zap-proof...
...Paulks are at the center of a campaign by a coalition of Christian-right groups that placed full-page ads in the New York Times, the Washington Post and USA Today last week. The Times ad features a big picture of Anne, who claims to have been saved by Exodus International, a ministry that believes gayness can be overcome by "ongoing submission to the Lordship of Christ." The ad quotes extensively from "The Other Way Out: The Stories of John and Anne Paulk" (and thanks Trent Lott for having the courage to speak the truth about sexual sin). Anne...
...result, search and commerce sites like Yahoo and chief rival Excite have become gateways (the Net buzz word is portals) to the rest of the electronic universe. And owning a portal is looking a lot like owning a toll bridge. Yahoo charges about 4[cents] for every ad it serves up on many of its 115 million pages every day. And those prices will rise as Yahoo develops technology that lets it more closely match advertisers with searchers...
Start with the pain. 'Cause we all know pain is what makes things funny. So start with the hurt, back when comic-actor-author-ad pitchman Chris Rock was li'l Chris from Bed-Stuy, just another black kid from a poor black neighborhood bused to another poor section of New York City because the school there was mostly white. Go back to the white kids spitting on him, week after week, calling him n______ this, n______ that, picking fights. And poor white kids, he says, are tough. They're not like your suburbanized white kids; they got all this...
That is the message the industry is trying to sell through such sympathetic characters as real-life small businessman Bonifas. But Americans may also remember how a fictitious couple named Harry and Louise devastated the Clinton health-care plan in a similar political ad five years ago. As they sat at their kitchen table, Harry and Louise fretted that the choices being promised by the government were really no choice at all. "They choose," Harry said, to which Louise countered, "We lose." Voters might say that's precisely the problem with managed care...