Word: added
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Dates: during 1990-1999
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...Internet. When Helen Hunt ranted against the heartless HMO that was making life difficult for her and her asthmatic son in the movie As Good as It Gets, audiences cheered so lustily that the health industry's professional association felt compelled to launch a counterattack. It produced an ad for viewing in movie theaters that claimed Hunt's fictional son would have fared better in an HMO than in a traditional health plan; the screenwriters "got the facts all wrong." The multiplexes, knowing where their customers' sympathies lay, didn't want to show...
...genial Out of Sight is. Call it feel-good, call it sappy, but really, the movie is essentially cheerful. Everyone has fun. Bank robbing is a barrel of laughs, working for the Feds is better than taking out a personal ad, and, quick, inconvenient jail terms aside, only the really bad guys get punished. It's not fair for something this ideal, this utopian, this completely far-fetched to be so darn good. The illogical plot is utterly captivating from beginning to end, and the performances are superb. Out of Sight is really, well, out of sight...
...While changing the perception of drugs as a 'cool' countercultural phenomenon is essential, there's also a need to address the social problems that lead people to use drugs," comments TIME correspondent William Dowell. "Of course this ad will influence the white middle class, but how will it affect an inner-city black kid who can make $250 a week in a regular job but can make $1,000 a week selling drugs? Or the ghetto dwellers who turn to drugs out of despair at ever being able to change their reality? Ad campaigns can be an effective part...
...amount of money Nike spends on sneaker commercials may well make middle-class teenagers just say no. But it's unlikely to end the inner-city drug crisis. President Clinton, backed by bipartisan support, announced on Thursday a $200 million-a-year antidrug media campaign, launched with a TV ad depicting a teenager trashing her kitchen to illustrate the corrosive effect of heroin...
...SPONSOR After seeing Clairol's Herbal Essences equate washing one's hair to good sex and Capcom's Street Fighter Alpha 2 hint at masturbation, are you ready for the next step--the sexual climax of a car? Below, excerpts from the storyboard of a Suzuki Grand Vitara ad filmed last week by HKM Productions...