Word: added
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Dates: during 1990-1999
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...autobiography, he offers a philosophy of life: "In the beginning an actor impresses us with his looks, later his voice enchants us. Over the years, his performances enthrall us. But in the end, it is simply what he is." Last week, as part of a revived $5 million ad campaign, Heston's metaphysics came newly into focus. His jaw set, his gaze uncompromising, his rifle gleaming, he stared out from a magazine ad under the caption, "I've never been afraid of doing the right thing...I'm the N.R.A...
Certainly the breathtaking $40 million ad campaign by the tobacco industry left its mark on those voters who were paying attention; just as the health-insurance industry recast Clinton's health-care initiative four years ago as a bureaucratic monster, the tobacco industry successfully reframed the legislation as a Big Government, big-spending, tax-hiking mess. But that effort alone could not have worked if a lot of politicians had not sat down and done the math and found that the poll numbers did not add up the way they had long expected. In the months leading...
President Lyndon Johnson's infamous daisy ad, in which a cute little girl pulled petals off a flower until the eruption of a mushroom cloud broke her reverie, was only one example. Fact magazine came out with a 64-page "psychological study," purportedly a survey of professional shrinks, that showed Goldwater was "psychologically unfit" to be President. The candidate's slogan, "In your heart, you know he's right," was transformed into a snicker: "In your guts, you know he's nuts...
...Rekindle the Spirit, by Jack Canfield and Mark Victor Hansen, hit the top of the best-seller lists in 1995 and spawned a series of sequels--Chicken Soup for the Mother's Soul, for the Pet-Lover's Soul, for the Teenage Soul, for the Soul at Work, ad nauseam--that together have sold more than an astounding 28 million copies. (Suggestion for a new title: Chicken Soup for the Souls of 33 Publishers Who Really, Really Screwed Up.) The Chicken Soup product line is the publishing phenomenon of the decade. Last week five of the Top 10 slots...
...They don't tell you who is on the ad hoccommittee, they don't tell you [whether or not]the senior faculty [are] unanimous" in theirsupport, she says...