Word: added
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Dates: during 1990-1999
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Rumors constantly circulate that the Duck will be shut down. A recent advertisement, though, stresses that the rumors are not true: "NO the Duck is NOT closing!!! It lives and continues to be just plain crazy, stupid bar!!!" The tone of the ad matches the place itself: reminiscent of a simpler age when women were simply paid for in goats and dragged off by their hair. If the ad is to be believed, The Hungry Duck will be serving up its uniquely orgiastic take on glasnost for years to come...
Classified advertisements calling for minority membership won't be appearing in campus publications any time soon but the ad's message is one that has been circulating among extracurricular organizations for quite some time...
Nike is reassessing everything, from the way it sells to retailers to the number of times the famous swoosh appears on products and in advertising. It will try to act smaller by developing categories such as golf, soccer and women's as separate business units. A gentler new ad campaign with the tag line "I Can" will augment--but not replace--"Just Do It." The company is also betting heavily that a new Alpha line of shoes and apparel, to be introduced late this year, will swing momentum back in its favor. "What we have to do is re-energize...
Naturally, we were proud to receive this honor. But, being journalists, we were also curious about how Adweek measures heat. We learned from Eric Garland, Adweek's editorial director, that the main criteria are hard performance numbers: ad-page and revenue gains in the magazine's competitive category, and circulation gains. The advertising gains, as tracked by the Publishers Information Bureau, were collected for the past three years, with the greatest weight given...
Last year a robust economy buoyed much of the publishing industry. But TIME's vital signs were among the best in the business. Newsstand sales were up 36%. Ad pages were up 16%. Reported ad revenue was up 21%, or an extra $94 million--almost three times the gain of the other weekly newsmagazines combined. As Adweek wrote, "TIME is the category leader, hands down...