Word: added
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Dates: during 1990-1999
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...Canada's mainly French-speaking province of Quebec, including the incumbent Prime Minister, Jean Chretien. A red line slashed across their faces. Wasn't it time that voters heard a voice for "all Canadians" and "not just Quebec politicians?" asked the narrator. Incensed Quebeckers charged the sponsors of the ad, the western-based Reform Party, with bigotry and racism. In the west, by contrast, the message struck a sympathetic chord. The Reform Party went on to capture 60 seats in Parliament, second only to Chretien's victorious Liberals...
...ad and last week's election dramatized a new deterioration in Canadian political life. The new Parliament is more regionally Balkanized than at any other time in the country's 130-year history. The Reform Party nearly swept the provinces of Alberta and British Columbia but failed to pick up a single seat east of the Prairies. In Quebec the separatist Bloc Quebecois took a majority of the 75 seats in its home province. And even Chretien's Liberals depended for two-thirds of its majority on a single province, Ontario. The new fault lines could not come...
Many of the nation's biggest advertisers have a new slogan for their advertising agencies: Get Lost! Consider United Airlines, which dumped Leo Burnett, the giant Chicago agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry...
...horse be with you." Most of all, they loved it when his horse won a sensational stretch drive with favorite Captain Bodgit. In the winner's circle Baffert literally danced with the trophy. At the victory party afterward, Baffert kept telling Lewis, in homage to the ad campaign for one of the owner's beers, "I love you, man." After the Derby, Baffert says, he felt like the Robert Redford character in The Candidate who asks, after winning the Senate race, "What...
...success of Men's Health--its circulation increased 400% over the past six years; its ad pages were up 20% last year--has prompted competitors to ratchet up their own quotas of service pieces (the industry term for articles that are useful, as opposed to being about Tea Leoni). Esquire, which in its '60s incarnation published some of the decade's defining journalism, has just this month been remade in a more service-oriented mode: the president of its corporate division now describes it as a "tool kit for living." David Granger, a GQ editor who last week was named...