Word: added
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Dates: during 1990-1999
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...competition before 100 million TV viewers Super Bowl Sunday. Seizing the opportunity to capitalize on AOL's cyber-blunder, CompuServe will air a 30-second commercial depicting 15 seconds of black screen accompanied by repeated unsuccessful attempts by a user to log on to an unnamed online service. The ad, clearly aimed at AOL's incessant logjams, then briefly goes silent before viewers are shown CompuServe's logo and a clincher which reads, "Looking for dependable Internet access? CompuServe. Get on with it." CompuServe isn't the only provider trying to get AOL's goat, not to mention its customers...
...million to write a book about the Clinton White House, but Morris forgot to tell the President about the contract; thus in effect he was paid to eavesdrop on the Oval Office, not unlike Richard Nixon. He was rewarded with a breakfast at the New Yorker magazine, where journalists, ad salespeople and academicians convened to certify his good fortune, popularity, newsworthiness, bankability, celebrity, whatever...
...Energizer batteries "Woodchuck" The Energizer bunny hasn't died; it's just disappeared. Breathing new life into a campaign that for too long just kept going and going, this TV spot exists as a sly parody of its predecessors. Assuming the tone of a Discovery-channel documentary, the new ad presents a team of researchers who've devoted their lives to finding the tireless rabbit. Alas, all they unearth is a woodchuck...
...Fidelity Investments "Time" How easy it would be to create a boring mutual-funds ad. But Fidelity's TV campaign isn't. To the tune Time Has Come Today, each ad displays a series of arresting images--many surreal--depicting life passages alongside grand technological advances. The ads are artful and pointed: the world moves quickly; invest...
ARRAIGNED. THEODORE KACZYNSKI, 54, Unabomber suspect; on charges of mailing an explosive device that killed a New Jersey ad executive; in Newark, New Jersey, via TV hookup from Sacramento, California, where he is being held. Kaczynski pleaded not guilty...