Word: added
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Dates: during 1990-1999
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Senior tutors say students are usually better off using the Ad Board because it provides confidentiality and a punishment based on past precedent...
Another student, who ultimately decided to apply to the SFJB but was rejected, said he was only presented with the SFJB option on the day before his scheduled Ad Board hearing...
Even in Public Awareness announcements, advertisers are looking at current trends and trademarks that appeal to their target audience. An ad urging people to wear seatbelts uses the simple, yet culturally appropriate slogan, "Death Sucks...
Humor, as well as sentimentality, has also found a place as a strategy in Public Awareness commercials. While not making fun of serious concerns, advertisers are striving to make a statement that is light-hearted but still hits home. One such ad shows a man being chased around a copy machine by a dog to illustrate how a woman feels when she is sexually harassed at work. The commercial asks, "There are no animals at work...Are there...
Absurdity seems to be the buzz word around advertising agencies, as almost every winning commercial took a normal situation and bent it to a ridiculous conclusion. A Pepsi ad, for instance, features a boy on the beach drinking a Pepsi who then sucks himself into the bottle. Japp, a European candy bar, runs an ad where a West Indian man, having eaten the candy bar, mistakenly pushes a Porsche over a cliff. The slogan is "Japp--Extra Energy to Push You Over...