Word: added
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Dates: during 1990-1999
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...careful about making too much out of Morris, whose clients have included such conservative Republicans as North Carolina Senator Jesse Helms and Mississippi Senator Trent Lott, the new majority leader. For now, Dole campaign sources say, they are not likely to exploit the scandal in a negative television ad. "A Morris spot would anger a substantial number of Republican heavyweights," says a Dole aide. "A scandal like this is too easy to overplay. You just stay out of the way and let it do its damage...
...Senate majority leader, talked him up in the Republican cloakroom, and Jesse Helms became his most right-wing client ever in 1990--but he was always valued, never trusted. Helms media man Alex Castellanos accused him of grabbing credit for a TV spot Castellanos had made, the infamous ad showing a pair of white hands crumpling a job-rejection notice while a voice said, "You needed that job...but they had to give it to a minority." A number of G.O.P. operatives, led by Paul Curcio, then the political director of the National Republican Senatorial Committee, warned candidates that Morris...
...breeze, Clinton and Morris worked together with far more intensity on a concurrent campaign in 1978, helping Governor David Pryor in his successful race for the Senate against Jim Guy Tucker, a rival whom Clinton wanted to see defeated. Clinton and Morris became Pryor's consultants, with Clinton writing ad copy, Morris revising it. In that context, Morris once said, he came to see Clinton as "a highly sophisticated colleague" who knew that you "do what you have to do to get elected...
Like Clinton, many of Morris' early clients were attorneys general, and he ran them as crusading "people's lawyers" in populist campaigns attacking rapacious utility companies and other targets. A rare pollster who can really write, he championed staccato, issues-based TV-ad campaigns that cloaked the negatives in a neutral, newsy style. "I didn't sell candidates through images," he says. "My motto was biblical: 'By their acts shall ye know them...
...staff Leon Panetta threatened to quit unless Clinton brought Morris into the structure. Deputy chief of staff Ickes, his adversary since the 1960s, bollixed Morris wherever he could, refusing his hotel minibar bills and cutting the commission that Morris and his team earned on Clinton's enormous TV-ad budget. Last summer, when Morris urged Clinton to "bust the cap"--refuse federal matching dollars so he could spend limitless amounts on TV--he courted a conflict of interest a Clinton aide calls "obscene...