Word: added
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Dates: during 1990-1999
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Peninsula often places ads exhorting campusconservatives to find their ideological soulmatesby writing for the publication. An ad in the mostrecent issue urges students to join the "Peninsulafamily." Earlier issues encourage right-wingers to"find out who [their] real friends...
...Hopefully, people who weren't visited will see the ad and call with contributions," Lebwohl said...
What explains Harry and Louise's inspiring 286,000 calls to a toll-free number since the series began in September? Sure, they lured both Clintons into blasting them, but it's the hokey soap-opera techniques perfected in the Taster's Choice coffee ads that have made Harry and Louise seem like a bad song you can't stop humming. The actors cast as Harry and Louise by Ben Goddard, president of the Goddard-Clausen/First Tuesday ad agency, are similar to the Taster's Choice twosome in age, self-absorption and pseudo sophistication, although they have dissimilar levels...
...Both ads play on the credibility of the successful middle-aged yuppies who have no more pressing concerns than the specter of bad coffee or bad regulation. Says Adweek's Barbara Lippert: "Harry and Louise are the perfect 'muppies,' with a plumped, overstuffed existence, telling other people that if they make similarly smart choices they too can have a beautiful life." Oddly enough, the admakers have no concern for the annoyance some viewers might feel at the sight of this self-satisfied couple who pay their bills on time and floss every day. Lippert says it doesn't matter...
...much recall, in fact, that Kathleen Hall Jamieson, dean of the Annenberg School for Communication at the University of Pennsylvania, is asking the press to undertake an "ad watch for public-policy commercials. Harry and Louise invite false inferences . . . They frighten people about reform, while insisting they...