Word: added
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Dates: during 1990-1999
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Towards the end of the ad, the tone becomes tritely self-righteous and a shade more revolutionary than one would expect from a traditionally conservative organization. The Council wants "to fight together, as one unified voice." The script-writing continues: "We want you to join us, as we set out on this student crusade..." It sounds like Harvard Square is transforming into Tiananmen, but in reality they're just inviting you to attend their meetings...
...must ask why the Council has suddenly found it necessary to buy a large ad whose only purpose is to exhort students to come to meetings and compete with elected members for speaking time. Guests can't vote at the meetings, after all. Could it be that the Council has fallen into disfavor? Is this part of the Re-evaluation Committee's strategy to gain acceptance...
...thinking bigger, ignoring nearly all the comfortable old show business boundaries. Lately he has extended his radius of operations, scaring the bejesus out of Madison Avenue by devising two dozen smart, sexy TV spots for Coca-Cola, and he may be looking to poach other business from the ad agencies. And still he wants more. He has turned himself into the movie industry's highest-profile investment broker in the past few years, arranging the multibillion-dollar acquisitions of Columbia Pictures by Sony and MCA/Universal by Matsushita...
...unload MGM at a decent price, according to a knowledgeable source, Credit Lyonnais will probably pay him north of $30 million. Plus, as long as he has his main talent-peddling business going strong, Ovitz can very profitably cherry-pick in the secondary realms. He can create an ad campaign here and arrange a corporate acquisition there, but he doesn't need the high-overhead staffs of researchers and analysts that real ad agencies and investment banks must hire...
...simply righteous indignation plays some role: two years ago, ICM hired one of the Credit Lyonnais officials who was in charge of many of the bank's movie-industry loans during the go-go '80s, and it also happens to be making forays of its own in the ad game...