Word: added
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Dates: during 1990-1999
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Founder and chair of the Administrative Board task force of the council, Burton says he hopes to uncover specific student concerns about the Ad Board and bring them to the administration...
...black icons...does not mean that racism has vanished from our lives," he disregards this affirmation by calling for a multi-racial democracy based on promoting "black" culture in "white" media, for example by featuring Brandy and Monica on Kiss 108--as if playing "The Boy is Mine" ad nauseum could serve as a catalyst for bridging America's racial divisions...
...distributes book covers in schools. Hedwig hands out postcards at rock clubs and has created logo stickers for backpacks and skateboards. These efforts, of course, can help attract more than just skateboarders. "Once people hear that the younger folks are going," says Drew Hodges, whose Spotco agency created the ad campaigns for De La Guarda and other shows, "there's a real aspirational crowd that is 30 to 45 and wants to be in the same places as the trend makers who are 22." Young trend makers going to the theater--imagine that...
...summer of 1981, IBM announced the PC that would break open the computer business and eventually marginalize Apple. Jobs took out a full-page ad in the Wall Street Journal headlined "Welcome, IBM. Seriously." Shortly afterward, he flew a small entourage to Redmond, Wash., to tell Microsoft about the Mac and persuade the programmers to write for it. Bill Gates didn't need much prodding. He agreed to produce the software--and then promptly launched a copycat project that would become Microsoft Windows...
...hurry to find a replacement. Brought back in a kind of Hail Mary play by a company running out of time, Jobs staged a remarkable turnaround. He signed a peace pact with his nemesis in Redmond, killed off the Apple clones, launched an eye-catching ad campaign ("Think Different"), streamlined his product line, slashed inventory and turned a surprisingly large profit. Suddenly, Apple is cool again, thanks to a sexy, blue, Internet-friendly machine--the iMac--that is almost as hot as the original Macintosh. He may not run the computer world, but he sure can make a dent...