Word: added
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Dates: during 1990-1999
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...ad hoc committee to search for Epps' successor has not yet been formed, said Dean of the College Harry R. Lewis '68, who learned of Epps' decision early this past summer. Lewis, who would head any such committee, says he has not yet decided whether a successor to Epps will even be appointed...
...first issue of the publication included headlines like, "Harvard to be granted Most Favored Nation trade status" and "Ad Board members replaced by Care Bears...
Perhaps a third of Americans have tried an herbal remedy, and that number is expected to grow sharply now that giant pharmaceutical companies with huge ad budgets and vast distribution channels are charging into the field. Trusted brands like Bayer's One-A-Day and well-known companies such as Warner-Lambert (Sudafed, Benadryl and Listerine) and the Whitehall-Robins Healthcare unit of American Home Products (Centrum, Advil, Robitussin) all launched brightly packaged lines of herbal remedies this fall. SmithKline Beecham (Tagamet HB, Contac, NicoDerm CQ) test marketed herbs in four U.S. cities last summer. The entry of these brands...
That will happen naturally as the newcomers slug it out with big-bucks ad campaigns. Bayer and Whitehall-Robins are spending a total of $75 million between them to launch their herbal brands. Bayer, sensing the public's confusion about such products, decided not to cite herbs in the names of its new One-A-Day preparations but to use tags like Cold Season and Memory and Concentration instead. Says brand manager Michaela Griggs: "We found that consumers don't fully understand what herbs...
...Perhaps it's all the "likes" she uses:"...where I can see a couple of the guys turning away like they didn't see the whole thing. Like they don't know the whole damned story." She writes like her only option is to use that four-letter word ad nauseam...