Word: added
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...Ad Board, which handles disciplinary issuesand has the power to suspend and expel students,does not include student representatives and hasoften been criticized for the secrecy thatsurrounds its meetings...
...South Pacific, where it is harvested like any other cash crop. The root was largely unknown in the U.S., but that changed in 1996. That year, a coalition of 21 herbal-product makers devised a plan to bring more kava to American shores and shelves. Using aggressive ad campaigns, they quickly raised the profile of the root. When word began circulating that kava might have the power to calm--and when ABC ran a story to that effect--the herb found a ready market. Says Mark Blumenthal, executive director of the American Botanical Council: "There are an increasing number...
...current attitudes toward abortion. While the desire of a majority of Americans to keep abortion legal is steadfast, it is also passive and quiet. Before too long, Slepian will join the list of doctors and their assistants killed and then buried in an unmarked media grave. Until an ad began running this week, I had forgotten about nurse Emily Lyons, maimed in the bombing of a Birmingham, Ala., clinic 10 months ago. The bomb that killed an off-duty police officer tore through the nurse's intestines, shattered her bones and ripped her left eye out of her head...
...outside the 12-to-34 age demographic that advertisers and programmers covet--and that alternative-sports stars like Hawk can deliver. He's one of a new band of athletes who are helping drive the fast-growing world of nontraditional sports to an ever increasing share of the TV-ad dollar. Emerging sports such as surfing, skateboarding, snowboarding, mountain biking, rock climbing, NASCAR racing and even bass fishing are gaining increasing TV exposure, providing greater choice for sports fans and advertisers...
...sports audience has attracted advertisers and sponsors eager to grab a larger share of the $700 billion spent each year by young males. "Right now, if you're looking for the young male demographic, you have to look outside the traditional sports," says Bob Igiel, director of the ad agency Media Edge. Sponsorship revenue for extreme sports is expected to reach $135 million this year, up from just $24 million four years ago. And the FLW bass-fishing tour has landed the biggest sponsorship catch of all, persuading Wal-Mart to lend its name to a sporting event...