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Dates: during 2000-2009
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...built outside of Milan when he was a young construction entrepreneur in the 1960s. A pioneer of private commercial television in Europe, he then sidestepped Italy's antimonopoly laws banning national private television by buying up scores of local stations. With assets spanning Italy's largest publishing company, an ad agency and the AC Milan football team, Berlusconi built up his Fininvest empire to become Italy's richest man. In 1993 he entered politics, declaring his newly launched party to be a "pole of liberty" - though for many, his sudden political awakening was a transparent effort to protect...
...opponents sneer at Carfagna's appointment as a crude appeal to Italy's libido, Berlusconiani see it as a democratizing act in a country that's been run by old men. "Carfagna is a strong sign that the PDL wants to change something," says Franco Vendramin, a silver-haired ad executive at the conference. "New people means new brains, new faces, who'll bring new approaches and new ideas." Carfagna herself, he grins, "is very nice." "He's just like Berlusconi," sighs his wife Daniela fondly...
...will soon be launched in the U.S. It's an odd device. About the size of an iPod, its sole function is to ward off attackers by emitting the piercing sound of a screaming woman. But what's truly unusual about it is the company that developed it: British ad agency Bartle Bogle Hegarty...
...Ad agencies, after all, are supposed to be in the business of selling products invented by others. But BBH three years ago strayed from the path when it set up a subsidiary called Zag to create and market novel goods like the Ila Dusk. BBH calls Zag its brand-invention business - and it isn't the only ad shop selling its own branded products. New York City agency Anomaly produces Eos, a line of women's cosmetics; Miami-based Crispin Porter + Bogusky is the brains behind Twist cleaning products. And Brooklyn Brothers, with offices in New York City and London...
...Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model. "We are all looking to create new revenue streams," says Guy Barnett, a Brooklyn Brothers partner. "We need as many business models as we can get." Adds David Elms, a media-industry partner at consultants KPMG...