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...soldiers who prep the gridiron for glory-and who ensure the event is delivered to an electrified crowd, in flawless high-def, and with proper acoustics. In meticulous detail, St. John takes readers into the Super Bowl's engine rooms with this series of profiles of the marketers and ad execs, party planners and TV producers, architects and gophers charged with buffing the game to its glossy shine. (See pictures of Super Bowl entertainment through the ages...
...Khanaqin, which was under Peshmerga control until last August. "There are a lot of folks up there who really don't consider themselves being a part of Diyala province," said Thompson at a U.S. base outside Baquba. "You talk to folks, and they're like, 'Governor who? Governor Ra'ad? He never visits us. We don't get anything from Diyala province.' ... The Kurds provide for basic needs. If you've got good, clean water, predictable electricity, roads are being built, kids are going to school, and the quality of life is O.K., then guess where your loyalties and allegiances...
...ad hoc body recently reviewed and endorsed a proposal to change the set points for the heating and cooling of FAS buildings to match those recommended by the American Society of Heating, Refrigeration, and Air-Conditioning Engineers. The two-degree change—to 68 degrees Fahrenheit in the winter months—could potentially save more than $600,000 a year...
...course, the press loves to eat its own. But the rumor has been given credence by Vogue's recent issues, which are skinnier than a Slavic model. The January issue has 44% fewer ad pages than the same month last year, according to Media Industry Newsletter. Wintour's detractors have always conceded that she has a firm grasp of the advertising end of the pole - if this is slipping, they ask, could she be in the endgame...
...extreme sports competitions whose winter event takes place January 22-25, did not exist until ESPN (and its hipper offshoot, ESPN2) realized in the early 1990s that there was a huge, demographically desirable slice of America that wasn't watching SportsCenter. ESPN executives, aware they were missing out on ad dollars that could be coaxed from finicky flannel-wearing Gen Xers, launched the X Games in 1995. (See TIME's Top 10 Fringe World Titles...