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...What if the New York Times goes out of business--like, this May? It's certainly plausible.' MICHAEL HIRSCHORN, writing in the Atlantic, on the Gray Lady's possible demise amid slumping ad sales...
...banking industry. Some of the trio's decisions - like not rescuing Lehman Brothers in mid-September - have come under criticism on Wall Street and Capitol Hill for being hesitant and reactive. Associates say Geithner doesn't necessarily disagree with the charge that the government's response "has had an ad hoc, seat-of-the-pants quality to it," as a senior investment banker in the middle of things puts it. That's one reason Geithner and the rest of the Obama economic team have indicated that they plan to move more aggressively, on an even broader scale, than the government...
...Marketers are clearly demanding more measurability and accountability from their advertising spend," says Tom Dellner, editor of Electronic Retailer and Online Strategies magazines. "In a way, [direct-response advertising] makes the big branding ad agencies look a little wasteful and indiscriminate - pouring millions into creative media buys with a hope and a prayer that it works...
...other gruesome tricks - all of it in alleys and buildings swarming with fearful Palestinian families. On the Israeli side, reservists - who make up more than 5% of the Israeli fighting force - will bear part of the brunt. In one Fire Mountain unit, there's a gardener, a lawyer, an ad exec, an electrical engineer and a redheaded Israeli-American actor from Beverley Hills named Gregory Ross. "I'm so not into thrill seeking," says Ross. "But I'm here to protect my people...
Whether or not Steve Jobs himself actually signed off on the ad, the iPhone-toting Stanford student body certainly liked it. More than 11,000 people have downloaded iStanford to date. Beykpour figures that number includes alumni and tour groups, because it's more than twice the number of people who can actually use the app on campus...