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Lindsay's forecast is nowhere as dire as Chowdhry's. But both analysts are reacting to reports that the cost-per-click for Internet ads has fallen an estimated 20% this year. Google and other Internet-advertising companies make much of their money by serving up ads that match keywords that people type into search engines. The rates for those ads are determined by advertisers, who bid for top placement. But advertisers have begun lowering their bids because they aren't getting the returns (also known as conversion rates) that they expected. In late November, research firm eMarketer lowered...
...Eric Schmidt told the Wall Street Journal that he plans to prune the company's offerings in the coming months. It will also try to monetize some previously ad-free products like Google Finance and News. Such efforts may help it weather the economic storm without resorting to layoffs, even if it doesn't bring its stock price any closer to the November 2007 high of $732 per share. (It closed on Wednesday at $279.) And it's still got some $14 billion in cash reserves. So for now, at least, the free lunches are still...
...political stripes came together on 9/11 and during its aftermath. In India, the feud between the ruling Congress Party and the opposition Bharatiya Janata Party (BJP), composed of Hindu nationalists, never paused. On Nov. 28, while Mumbai was still in the grip of terror, the BJP released a campaign ad for coming state elections that said, "Brutal terror strikes at will. Weak government: unwilling and incapable. Stop terror. Vote BJP." Narendra Modi, the Chief Minister of Gujarat who has been widely criticized for failing to stop the 2002 anti-Muslim violence, appeared before the cameras to announce an award...
...like a lot of green, ProQuo.com is the most comprehensive free service. Type in your name and address, and the site lets you opt out of credit-card solicitations, catalogs, Valpak coupons, sweepstakes announcements and other postal plaque. In addition to eliminating unwanted mail, the company plans to generate ad revenue by letting consumers specify the kind of offers they actually want to receive. What a novel concept...
Despite the heavy focus on finance, the council found room to discuss proposals for language reform. Romance languages professor Virginie Greene, the co-chair of the ad-hoc committee advising Smith on foreign languages, gave a presentation before the council concerning foreign language requirements...