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...Obama may or may not save the auto industry or the banking system. But he's already a one-man stimulus package for the media (present publication included). Magazines with his face on the cover fly off shelves by the millions. Publishers hawk instant dvds and books. An MSNBC ad invites viewers to "experience the power of change." For one glorious day, Nov. 5, Americans actually wanted to buy a newspaper...
...junior member of an institution where power and advancement require seniority. Shortly after the election, she lobbied Health Committee chairman Edward Kennedy and majority leader Harry Reid to create a health-reform subcommittee for her to chair and was turned down. Her consolation prize - to head one of three ad hoc task forces that Kennedy has created - would not allow her to put much of a stamp of her own on any final legislation that emerges. And if there's anything a First Lady who became a Senator would understand, it's that opportunities don't always come to those...
...negative attention - the news stories, the blog rants, the insulting YouTube videos - equates to free media for the Toyota brand. "That's worth a lot, especially in these tough times," says Akshay Rao, a marketing professor at the University of Minnesota. "You may dislike the Toyota ad for the aesthetics, but the underlying message of zero percent is coming through. Toyota is looking for recognition, recall and comprehension of the message." As painful as it is to admit - or hear the commercial yet again - "Saved by Zero" scores high on those three measures...
...pain? "To all the critics out there: the commercial will be over by the end of the month," Tetherow says. That's when the zero-financing offer expires. Sure, we'll have to suffer it through Thanksgiving football games. But for those muting the TV set whenever the ad airs, wishing it would stop, Christmas will come early this year...
...honored teachers with the new Levenson Awards and convinced Harvard to maintain summer storage. One of the UC’s sweetest successes during its first five years was the addition of chocolate milk to dining hall machines. Alas, it also had to deal with drier administrative issues like Ad Board and calendar reform. In 1995, the UC began popular presidential elections, and students voiced their desire for more on-campus comforts. For example, the administration of Beth A. Stewart ’00 saw the start of Fly-By and cable in house common rooms. Since spinning...