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...turn murderer Willie Horton into Michael Dukakis' "running mate." Second, attack lazy people in the inner city, as Ronald Reagan did in 1976 when he condemned a Chicago "welfare queen." Third, bash affirmative action, as the late North Carolina Senator Jesse Helms did in 1990 when he ran an ad showing white hands crumpling a job rejection notice...
...election, McCain has hewed closer to Penn's advice. One gop commercial touted the Arizona Senator as "the American President Americans have been waiting for," as if there were another kind. Over the summer, McCain unveiled a new slogan: "Country first." When Obama traveled abroad in July, a McCain ad showed images of him addressing a Berlin crowd alongside the words "The biggest celebrity in the world." And now Palin is suggesting he doesn't feel the same way about America that most Americans...
...associate dark skin with foreignness. When Americans complain about school integration now, they're often referring to the children of immigrants, who are forcing their school boards to spend millions of dollars on English-as-a-second-language programs. Were Helms alive today and updating his notorious "white hands" ad, he might blame not African Americans receiving racial preferences but Salvadorans or Somalis working for minimum or below-minimum wage. Since 9/11, these fears have often fused--in not entirely rational ways--with fears of terrorism. Anti-illegal-immigration activists often cite the threat of jihadists creeping across...
...Credited with creating the “attack ad”, this fellow is now putting his skills to use by working for John McCain’s presidential ad campaign. In the 2000 race, he created an advertisement that flashed the word “rats” next to Al Gore’s face before expanding to show the word “bureaucrats?...
...dark horse against two other Democrats - an Iraq war veteran who had the backing of the Democratic Congressional Campaign Committee, and a millionaire who'd previously run against the district's retiring Congressman, Republican Tom Reynolds. After Kryzan's opponents fired off a series of nasty television attacks ads, she produced a brilliantly effective one showing two men engaged in a brawl near a park bench. In the ad, Kryzan appears in the foreground and says, "Boys, take it somewhere else." The high-road message was widely credited with turning the primary in Kryzan's favor, and she ended...